14 In-Depth Strategies: YouTube Small Business Leads
YouTube is owned by Google, and Google is the largest search engine in the world. When somebody watches your video on YouTube, and there’s an advertisement in front of it, Google actually makes money. You, as the creator make money, but so does Google. So, it’s in Google’s best interest to display videos that are hosted on YouTube in search engine results…and for that reason, I’m IN!
1 – Market Share:
When somebody searches for a related topic on Google, Google’s going to try and get the YouTube video at the top of those results before the Vimeo video because, again, it’s in their best interest, they make money.
So, right off the bat by using YouTube, you’re going to help your search engine optimization because YouTube is owned by Google. YouTube also has a huge market share.
By using YouTube, you’re already starting with a service that has huge market share and it can really help you get your message in front of the people you’re trying to reach.
2 – Social Network Community:
Another reason to use YouTube is that it’s also a social network. YouTube and Google+ are directly linked and Google+ has 1.6 billion accounts and 540 million active users every single month. The next closest video hosting service that allows user generated content is Vimeo, and they have, according to their website, a 170 million viewers.
3 – Cares about their Creators because creators make content:
YouTube offers a rich set of creator features, such as playlists and advanced analytics. You can see who is viewing your videos, where they’re coming from, how long they’re watching them, which videos are giving you the most subscribers.
Focus should be a clear target market and a specific product or service with content that provides value to the end user. The more subscribers you have, the more money you’ll make.
4 – Getting views / Loyalty / Repeat viewers
Give your audience a preview of what your next video will be at the end of your previous video to get repeat viewers and make plenty of videos with evergreen content.
When setting goals for your channel is your focus increasing subscribers, views, or achieving monetary milestones?
:: Views in last 30 days
:: Revenue. What’s your next milestone?
- Set these goals to work towards something then work backwards
- Determine how many videos you’re going to publish per week or month
- Research competition in the community and see what sets them apart
- How is your channel trending?
- Make sure the content you’re producing is relevant to your topic and target market
- Include clear branding
- Have a call to action in your video – where can the user go to purchase it
- Where can they go to find out more? Make sure user knows where to go to buy what you’re selling.
5 – Content:
This needs to be about problem solving for your target audience. You want to provide a reason for the user to come back. Give them a reason to come back.
- All the content needs to be 100% your own
- Call to action in content
- Call to action to subscribe