Roxana Hannah

Digital Marketing & Mindset Strategies for Home Business Leaders

Author: Roxana Hannah (Page 1 of 9)

personal brand

Writing The Bio for Your Brand

Writing the bio for your brand can be more difficult than you would expect.

This is especially true if you’ve never focused on highlighting your strengths and achievements when creating your brand. You have to be comfortable having the spotlight on yourself, you must have confidence in a openly sharing your “personal brag”, and most importantly, you need to know what you stand for.

Afterall, if you have not yet defined what your brand is, you’ll most likely hit a stumbling block (or a wall) when you put pen to paper…or digits to keys.

Entrepreneur Magazine hit the nail on the head when outlining “8 Reasons a Powerful Personal Brand Will Make You Successful”.  Point 8 of the article states:

Confidence: Developing your personal brand requires you to find your authentic voice. The process of creating one develops who you are — the unique you — the Me, Inc. When you find your voice, and your audiences start to react positively, that builds self-confidence and self-esteem and allows you to find yourself in a meaningful way.

I found this to be true, and to be quite honest, it came as a surprise, when I asked the top leaders of my team to submit their bios to me. Crickets.

I was giving these top leaders an opportunity to be promoted on my fan page and on my personal Facebook profile with over 70K followers and on all my social sites. I was one of the top of the company and by promoting them, they’d get a ton of exposure. When I reached out to inquire what the delay in getting their bios was, I learned they never had written about themselves.  It was an eye opener and made perfect sense.

The difference between an entrepreneur and someone who has been working for a company/institution is personal branding. The entrepreneur has been defining and dissecting who they are, what they stand for, what their products represent, what the benefits of working with them are, etc. They have written and thrown away more versions of their bio and their mission statement and values statement, than anyone else. They’ve brainstormed key words over and over, have filled notebooks full of ideas, chicken scratch, and stick-figure pictures of every element that defines them.

That’s what your brand does. It points the magnifying glass right back at self. I have never once heard that being an entrepreneur is easy. Introspection is challenging. The reward of getting to a point where you’re finally, somewhat, satisfied with your final product / statement / meaning is gratifying.

For example, if you scroll through Linkedin or Twitter and read the statements or bios of what many promote, you’ll see they’re promoting the company they work for. Their identity has been absorbed into what the company stands for, what the company’s mission is. They speak in “we” – the individual voice is not present. The individual belief system is muted. They are a representative of their company and respectfully and dutifully they speak on behalf of what they company brand represents.

It’s a strong company vision and culture that can create an army of advocates. Good for them.

The stumbling block comes to individuals who have just begun their journey over the bridge from “corporate worker bee” to entrepreneur when identifying their brand.

And what an exciting journey it is.

In a previous blog post, “Foundational Entrepreneurial Elements of Building Your Brand”, I outline how to dissect and develop a personal timeline to assist in jogging your memory. This practice helps individuals recall certain milestones, even failures, which stand out in their life as turning points and as features of personal development.

Sometimes it’s the triumphs that make us believe in ourselves more, that help us gain greater clarity of purpose and sometimes it’s the destruction of what we believed in that propels us into a new direction. A direction more aligned with our purpose.

Developing our timeline as a base clears the clutter of the past and helps us move toward a greater understanding of your brand.

The previous post also recommends a wide selection of personality assessments. These tests will help you develop an objective perspective when developing your brand in writing.

Take the time to build the foundation of your brand – it’s worth the time and will allow for greater clarity when others are looking for a leader to follow.

 

content calendar

Keeping Your Online Presence Front and Center With a Content Calendar

Keeping your online presence front and center with a content calendar

Planning your content in advance and scheduling it with a content calendar is the smartest way to leverage your time using internet marketing tools.

The greatest challenge many face when building their content calendar is from a lack of organization, content creativity, and confusion on where to post what content.

As always, marketing’s first point on each checklist is The AVATAR.

Have you identified who you want to target? Who is your avatar?

You can also create different verticals of content based on your avatar to attract new buyers. Maybe your product appeals to personal trainers and busy moms. Your language will differ based on who you’re speaking to. Your message needs to speak to each avatar clearly even though the base of your content (what you’re selling) is the same.

You can get your content out through video, blog posts, promotional images with captions. Each small piece of content should have a call to action. Use your social media platforms to post and connect with your email list.

Here is a breakdown of areas where you can create content to fill your monthly calendar.

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dark blue forest

Foundational Entrepreneurial Elements of Building your Brand

Foundational Entrepreneurial Elements of Building your Brand

Contents

Your Story

  • Timeline: Yesterday, Today, Tomorrow
  • A Calling Description

Core Casting

Delving deeper into the core of our foundation we uncover methods to surface the meaning behind why we do what we do.  There are unlimited depths to which you can develop more as an individual – getting out onto paper either for the first time or the 100th time helps clarify purpose.

  • Mission
  • Values
  • WikiYou

Organizational Core Casting

Pulling back the veil; exposing the core of our organization’s foundation allows us to analyze the reality and the meaning behind how our business is running and what we need to expand upon or improve.

  • Reflection
  • Future Vision Casting
  • Current Reality
  • History and Future

Merger

By understanding common values and creating a bold vision, you have set an aggressive target for your year.

Here we find the commonalities that bridge the gap between your personal passions and your organization’s purpose.

We are not imprisoned by our circumstances, our setbacks, our history, or even staggering defeats along the way. We are freed by our choices.

Jim Collins

You Are the Secret to Your Own Prosperity by Peter Voogd

http://www.entrepreneur.com/article/236807

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Learn Lead

11 Action Steps Increasing Workplace Well-Being Through Positive Psychology

11 Action Steps Increasing Workplace Well-Being Through Positive Psychology

Positivity.

Happiness, inspiration, gratitude, joy; all fall under the umbrella of POSITIVITY.

Our brains are literally hardwired to perform at their best not when they are negative or even neutral, but when they are positive.

Many shelve the effort it takes work on mindset, to develop their innate ability to train their brain for peak performance. Their focus on money-making strategies keeps their nose to the grindstone while somewhere in the back of their mind they wonder why they still aren’t fulfilled, why their stress regularly gets the best of them and why they can’t seem to make it no matter how many more hours they’re putting into their day.

People with fixed mindset miss choice opportunities for improvement and consistently underperform, while those with a “growth mindset” watch their abilities move ever upward.

Conversely the most successful people realize the benefits of mindset development and deliberately create long-lasting habits of success. While money making strategies are important those focused on nurturing mindset development understand the first step to creating wealth comes from an internal, energized foundation which upholds personal momentum during good times and bad.

Mindset training / teaches our brains how to perceive reality and how those perceptions predispose our behavior.~+~Is positivity just “feel-good” quotes and encouraging words? Not in the least. No matter how much we love this guy => 🙂  and the simple concept of “put on a happy face” we must understand the core meaning and reason behind WHY humans have an innate need to feel happy. Pasting an external and positive attitude will only façade ones world and cause more internal damage.
“Achieving genuine happiness may require bringing about a transformation in your outlook, your way of thinking, and this is not a simple matter.” The 14th Dalai
Lama

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Positive action steps

Positive Action Steps to Increase Sales

Most professionals face daily sales setbacks. The life of a salesperson, by definition, is fraught with failure and rejection. One in ten proposals leads to a sale – so that’s 90% of the time a salesperson is dealing with rejection and 10% a high spike of reward. What an emotional roller coaster when trying to increase sales.

So how does a salesperson maintain a forward focus, positive mindset throughout the entire day when balancing the weight of this negativity with a spike of positivity? Well, the answer is simple but not easy. You have to learn how to train your brain to adapt to positivity.

Optimistic salespeople outsold their negative counterparts by 56% and testing has revealed that a positive mindset sells 37% more than a negative one. So obviously, we’ve got to learn how to adapt to positivity if we want to increase our sales on a daily basis.

The more you practice and shift your mindset towards the positive, the more you’ll cement these habits for the long haul.

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