Roxana Hannah

Digital Marketing & Mindset Strategies for Home Business Leaders

Category: Blog (Page 2 of 3)

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Resilience of Change

We know these words well: “change is the only constant.” The resilience of change, on the other hand, is not a concept spoken of as often.

My background is in an industry where self-branding through endless photos posted on social media comes as a natural and fun activity. It produces results, after all.Resilience of Change

At events throughout the years, the hotel lobbies were filled with people taking selfies to prove their attendance, taking a multitude of group photos (groupies?), creating videos, and even scoring impromptu interviews with speakers or top producers.

It wasn’t until my late 30’s that I came onto the scene. It was in my early 40’s where I began my mass photo and video branding. I loved it – fit my personality to a T.

Years of events, photos, video marketing, and long hours happily working online. Wake up and create content, work with team all day, attend webinars at night, sleep. The pattern repeated for six years straight.

I took one vacation to Hawaii (awarded from work – certainly not because I decided to slow down and take time off) during those six years.
I never felt I needed a vacation because my work at MLSP was always full of fun; we took work trips and travelled regularly as it was. The guys were always generous.

Great memories, many accomplishments and proud moments.
Three years ago I moved to Austin. Shortly after, MLSP and I parted ways and the company I’d been a rep for (amassing a team of 10k over three years) shut its doors without notice.

I realized I was exhausted, worn out and a little beat down. I didn’t have energy to go out, to socialize, to connect, or a desire to rebuild.
Change. It is the only constant.

Where there was a castle, now a pile of sand. The sand, water, bucket and shovel still existed. It had simply changed form. Not only did my business change form but the physical appearance of the person I saw in the mirror changed.

The years caught up with me. As if the speed at which I moved dictated and when momentum stopped father time finally had a chance to catch up. My face looked older, my body gained in areas never touched by fat before, my joints ached. “You mean I can’t just skip dinner and be slender by morning anymore?!”

Welcome to the late 40’s. The resilience of change is a confidently moving into and not against transition.

Whether in business, life, or physical appearance- there will be change.
Sometimes it’s harder than other times. Sometimes it’s fantastic change. Allowing ourselves to adjust to the transition and realizing the pinnacle is temporary (be it good or bad) helps.

It’s our positive perspective and in creating momentum that will get us through. Everything will level out as long as you keep trying.
Business is steady and I’ve learned how to work with (and on) the physical changes.

We have matured. We’ve changed and it feels great.
I wish you well in your transitions of life. Dive in and just keep swimming.

Looking for a guide to “just keep swimming”? Posisphere 21-Day “Happiness” program walks you (and your teams) through strategies scientifically proven to improve your outlook and set your day up for success. Click the image for further information and details.

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roxana hannah youtube channel

14 In-Depth Strategies: YouTube Small Business Leads

14 In-Depth Strategies: YouTube Small Business Leads

YouTube is owned by Google, and Google is the largest search engine in the world. When somebody watches your video on YouTube, and there’s an advertisement in front of it, Google actually makes money. You, as the creator make money, but so does Google. So, it’s in Google’s best interest to display videos that are hosted on YouTube in search engine results…and for that reason, I’m IN!

YouTube home business lead generation strategies

YouTube home business lead generation strategies

1 – Market Share:

When somebody searches for a related topic on Google, Google’s going to try and get the YouTube video at the top of those results before the Vimeo video because, again, it’s in their best interest, they make money.

So, right off the bat by using YouTube, you’re going to help your search engine optimization because YouTube is owned by Google. YouTube also has a huge market share.

By using YouTube, you’re already starting with a service that has huge market share and it can really help you get your message in front of the people you’re trying to reach.

2 – Social Network Community:

Another reason to use YouTube is that it’s also a social network. YouTube and Google+ are directly linked and Google+ has 1.6 billion accounts and 540 million active users every single month. The next closest video hosting service that allows user generated content is Vimeo, and they have, according to their website, a 170 million viewers.

3 – Cares about their Creators because creators make content:

YouTube offers a rich set of creator features, such as playlists and advanced analytics. You can see who is viewing your videos, where they’re coming from, how long they’re watching them, which videos are giving you the most subscribers.

Focus should be a clear target market and a specific product or service with content that provides value to the end user. The more subscribers you have, the more money you’ll make.

4 – Getting views / Loyalty / Repeat viewers

Give your audience a preview of what your next video will be at the end of your previous video to get repeat viewers and make plenty of videos with evergreen content.

When setting goals for your channel is your focus increasing subscribers, views, or achieving monetary milestones?

:: Views in last 30 days

:: Subscribers

:: Revenue. What’s your next milestone?

  • Set these goals to work towards something then work backwards
  • Determine how many videos you’re going to publish per week or month
  • Research competition in the community and see what sets them apart
  • How is your channel trending?
  • Make sure the content you’re producing is relevant to your topic and target market
  • Include clear branding
  • Have a call to action in your video – where can the user go to purchase it
  • Where can they go to find out more? Make sure user knows where to go to buy what you’re selling.

5 – Content:

This needs to be about problem solving for your target audience. You want to provide a reason for the user to come back. Give them a reason to come back.

  • All the content needs to be 100% your own
  • Call to action in content
  • Call to action to subscribe

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take action. stop following, start doing

Take Action – Stop Following, Start Doing

Take Action. Stop Following, Start Doing.

Take action. In art school, we studied the masters…all of them. From the beginning of civilization to the Renaissance, the 60’s, and today. More than learning the methods and mediums used, we learned how humans communicated. We saw the way of life from each period; how people felt, rejoiced, suffered, survived, died.

We saw life in action.

What we would never accomplish by studying history is the mastery of our own daily communication. How we depicted life through whichever medium we chose.

We had to develop our voice, through our art. We started by studying the masters.

In order to graduate, we maneuvered our final year by way of an intense thesis program. This was it. Four years of study, condensed into one final year of of focused clarity in the depiction of our message.

Today, in business, we can apply the same principles, that is, IF we want to succeed. Without a professor or thesis mentor, without a course schedule, without a graduation deadline, we are left to define and design our destiny.

As entrepreneurs, it is one of our greatest challenges.

Feeling the gnaw at our side, the desire in our heart to do more, be more, and the conflict and doubt within our head we study, study, study and watch the masters of business do their thing and dream.

Wake up. Take action. Stop following. Start doing.

You are the professor of your life. Those who support you are your mentors. You have a pen and a calendar – create your schedule and your deadline.

Clearly determine what you want and create the map. If you’re feeling stuck, this page on the Psychology Today website provides multiple articles on motivation and action steps: https://www.psychologytoday.com/basics/motivation

Take action and never give up.

Here’s my top level leadership ASSET LEADERSHIP program that could just be the blueprint you need to start moving forward faster: http://www.roxanahannah.com/asset-leadership/

Your first idea or project need not be a masterpiece. Just keep creating and building. You will get there. Remember, “take action”…every day.

2014-06-12 09.36.05

Mindset Development is a Mindset for Success

Mindset development has been a passion of mine for over 20 years. Currently am researching how mindset increases success not only for individuals but for leadership roles and for organizations. 

Although “mindset for success” is the specific goal, I encourage those focused on mindset development to hold the word “PROSPERITY” in mind as it’s meaning encompasses a broader range and speaks more of flourishing in all areas of our life.

While most desire the same end goal whether they call it success or prosperity the road to achieving that end goal is laced with bumps, hiccups, swerves and dips that cause feelings of frustration, overwhelm, disappointment and possibly even giving up on dreams. The fact is that the road to achieving success is also graced with new opportunity, increased knowledge, financial gains, forward momentum and the high probability of meeting a business partner for life.

We all want success and as we take the marketing steps to build our business, we realize mindset development MUST go hand in hand, alongside marketing. Creating meaning and identifying purpose goes a long way on the path to success.

Your mind is supremely powerful; it will dictate your direction, your heart, your self talk, and your beliefs. Studies show that simply believing we can bring about change in our lives increases motivation and job performance; that success, in essence becomes a self-fulfilling prophecy.

Experiencing transformation is about learning how to use mindset development to work to our advantage. It’s about giving having the tools to overcome obstacles, reverse bad habits, become more efficient, productive, and conquer ambitious goals.

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Roxana Hannah Leadership

Custom Blueprint and Brand Building

Step-by-Step Custom Blueprint and Brand Building

This custom blueprint is designed to walk you through every must-have step to develop a flourishing brand and business online, plus your ticket to one-on-one weekly consultative calls.

I can’t tell you how many times I hear someone talk about “just getting by”, either financially or emotionally.

People are either not making enough for the amount of work and time they dedicate to their day or are unfulfilled with their day to day work / life / experiences.

It doesn’t have to be that way. So why do so many choose it?

I propose it’s because they don’t know the path to another way of living.

or…

Maybe they think they can’t do it.

or…

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