Keeping your online presence front and center with a content calendar
Planning your content in advance and scheduling it with a content calendar is the smartest way to leverage your time using internet marketing tools.
The greatest challenge many face when building their content calendar is from a lack of organization, content creativity, and confusion on where to post what content.
As always, marketing’s first point on each checklist is The AVATAR.
Have you identified who you want to target? Who is your avatar?
You can also create different verticals of content based on your avatar to attract new buyers. Maybe your product appeals to personal trainers and busy moms. Your language will differ based on who you’re speaking to. Your message needs to speak to each avatar clearly even though the base of your content (what you’re selling) is the same.
You can get your content out through video, blog posts, promotional images with captions. Each small piece of content should have a call to action. Use your social media platforms to post and connect with your email list.
Here is a breakdown of areas where you can create content to fill your monthly calendar.